The “Anonymous by Ross + Bute” label is the brainchild of British fashion duo Lindy Ross and Serena Bute. The history of “Anonymous” dates back to a particularly cold outdoor commercial shoot, where Lindy and Serena were working as stylists. The resourceful duo ensured the cast and crew stayed warm throughout the day by giving them thermal underclothes to wear. This sparked the idea of colour dying thermal camisoles and offering them as outwear. Combining their strong sense of style, with their advanced knowledge of garment dying, Serena and Lindy quickly transformed their initial cottage industry into a successful fashion enterprise.

Internationally launched in 1998, the “Anonymous” signature lace-trimmed twin-set quickly became the must-have item for every fashion-conscious woman, attracting high-profile customers worldwide, from Madonna to Sienna Miller.

Never ones to rest on their laurels Ross and Bute continued to innovate, introducing a full collection of highly feminine, easy-to-wear separates to compliment the strong knitwear offer, under the new label Anonymous by Ross + Bute. Today customers worldwide can indulge in their fondness for the original twin-set and equally fall in love with the exquisite soft separates.
In March 2005 the first Anonymous by Ross + Bute retail store opened on Ledbury Road, becoming a favourite with fashionable Notting Hill shoppers, including Claudia Schiffer, Jemima Khan and Billie Piper.

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